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Lesley Anderson
The Tech-Powered Visitor Experience
Tech-powered tourism is set to revolutionize tourism, help move visitors down the path-to-purchase and enhance the visitor experience.
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Kristi Denby
- Jul 11, 2022
- 2 min
Tourism's Sustainable Future
Booking.com’s 2021 Sustainable Travel Survey, described the current global situation as a ‘watershed moment’ for both the industry and...
Lesley Anderson
- May 19, 2022
- 2 min
The Wellness Imperative
Tourism businesses can tap into growing demand for wellness by designing experiences intentionally to incorporate wellness considerations.
Nancy Arsenault
- Jun 3, 2021
- 1 min
Attracting Small Groups Through Adapting Your Offer
One positive aspect of COVID-19 has been companies stretching their boundaries, revisiting their business plans, finding new and creative...
Nancy Arsenault
- May 13, 2021
- 1 min
Don't Ask for a 5 out of 5
The purpose of a survey is to get honest information on which to base decisions. When I received a recent invitation to complete a...
Lesley Anderson
- Feb 9, 2021
- 2 min
Cultivating Community to Drive Future Demand
Cultivating your online community with former guests is a great way to foster loyalty and future demand. This article explores tactics used
Lesley Anderson
- Nov 19, 2020
- 2 min
Coping with the Human Resources and Realities of COVID
Our recent Ideas Labs explored the new human resource challenges and realities impacting tourism businesses from the COVID-19 pandemic.
Nancy Arsenault
- Oct 1, 2020
- 1 min
Time to Recheck Where You Can Travel In Canada without Quarantine
As we enter the fall and prepare for winter, it is important that all business continue to monitor which provinces have restrictions for...
Nancy Arsenault
- Sep 17, 2020
- 1 min
Removing Restrictions is a Choice
September is a new chapter in the COVID-19 recovery as we move into a period of acceptance that "This is here stay." The road ahead will...
Nancy Arsenault
- Sep 6, 2020
- 1 min
Optimism is a Choice
One of my favourite gurus I follow is Seth Godin, a thought-leader, writer, trainer, and content expert in marketing and customer...
Lesley Anderson
- Aug 4, 2020
- 2 min
The importance of 'welcome signals' as you re-invite visitors
As travel restrictions lift and businesses and communities re-invite visitors, welcome signals are a new consideration in the visitor...
Nancy Arsenault
- Jul 19, 2020
- 2 min
New Brunswick $200 Staycation Incentive
It is so interesting to watch how different provinces are responding to COVID-19 to provide direct and indirect support to tourism...
Nancy Arsenault
- Apr 28, 2020
- 2 min
Check Your Insurance
Today the UNWTO's news update led off with this statement: "100% OF GLOBAL DESTINATIONS NOW HAVE COVID-19 TRAVEL RESTRICTIONS, UNWTO...
Nancy Arsenault
- Apr 14, 2020
- 2 min
Pay Forward with Practical, Tactical Tips
We are looking for tactical/practical best practices for small businesses, who want to be proactive in preparing to invite guests back to...
Nancy Arsenault
- Mar 26, 2020
- 1 min
Here's an Interesting Graphic
While the world settles into working from home and/or tackling Covid19 on the front lines, researchers are busy as work tracking,...
Nancy Arsenault
- Feb 1, 2020
- 1 min
Unite. Commit. Take Action.
An easy first step, become part of a global solution and contribute to the tourism industry and a healthy planet is reduce the amount of...
Nancy Arsenault
- Aug 21, 2019
- 1 min
The Alpha Generation and Travel
If you are familiar with Baby Boomer, Gen X, Y and Z, then it's time to get ready for thinking about the influence the Alpha Generation...
Nancy Arsenault
- Jun 4, 2019
- 1 min
British Columbia Reveals New E-Bike Policy
As the popularity of e-bikes, cycling, mountain biking and trail development continue to grow and increase opportunities for visitors and...
Nancy Arsenault
- Mar 5, 2019
- 2 min
The 'High' Potential for Cannabis Tourism in Canada
Whether you agree with legalization or not, companies across Canada are exploring the potential for cannabis tourism. While the outlook...
Nancy Arsenault
- Feb 18, 2019
- 2 min
Tapping into the Solo Travel Market
The Adventure Travel Trade Association’s 2018 report on 20 Adventure Trends to Watch indicated that solo travel was a trend on the rise,...
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