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Lesley Anderson
The Tech-Powered Visitor Experience
Tech-powered tourism is set to revolutionize tourism, help move visitors down the path-to-purchase and enhance the visitor experience.
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Kristi Denby
- Jul 11, 2022
- 2 min
Tourism's Sustainable Future
Booking.com’s 2021 Sustainable Travel Survey, described the current global situation as a ‘watershed moment’ for both the industry and...
Lesley Anderson
- May 19, 2022
- 2 min
The Wellness Imperative
Tourism businesses can tap into growing demand for wellness by designing experiences intentionally to incorporate wellness considerations.
Nancy Arsenault
- Jun 3, 2021
- 1 min
Attracting Small Groups Through Adapting Your Offer
One positive aspect of COVID-19 has been companies stretching their boundaries, revisiting their business plans, finding new and creative...
Nancy Arsenault
- May 13, 2021
- 1 min
Don't Ask for a 5 out of 5
The purpose of a survey is to get honest information on which to base decisions. When I received a recent invitation to complete a...
Lesley Anderson
- Feb 9, 2021
- 2 min
Cultivating Community to Drive Future Demand
Cultivating your online community with former guests is a great way to foster loyalty and future demand. This article explores tactics used
Nancy Arsenault
- Oct 1, 2020
- 1 min
Time to Recheck Where You Can Travel In Canada without Quarantine
As we enter the fall and prepare for winter, it is important that all business continue to monitor which provinces have restrictions for...
Lesley Anderson
- Sep 24, 2020
- 2 min
Pivoting to Attract Regional and BC Markets
Seven key tips emerged from our August Ideas Lab sponsored by the CCCTA on Appealing to and Attracting Regional & BC Markets.
Lesley Anderson
- Aug 4, 2020
- 2 min
The importance of 'welcome signals' as you re-invite visitors
As travel restrictions lift and businesses and communities re-invite visitors, welcome signals are a new consideration in the visitor...
Nancy Arsenault
- Jul 19, 2020
- 2 min
New Brunswick $200 Staycation Incentive
It is so interesting to watch how different provinces are responding to COVID-19 to provide direct and indirect support to tourism...
Nancy Arsenault
- Jun 28, 2020
- 2 min
Loving the Strategic, Careful Approach to Re-opening
This post is dedicated to celebrating a company that I have been watching during the entire pandemic shutdown. 40 Knots Winery is a...
Nancy Arsenault
- May 26, 2020
- 1 min
Let's Build A Better Tourism Future
What will world travel look and feel like, after we have a vaccine for Covid-19? I hope our industry returns with a refreshed focus that...
Nancy Arsenault
- May 24, 2020
- 1 min
Building Traveller's Trust
In a recent industry survey completed by the Tourism Cafe and the Gros Morne Institute for Sustainable Tourism, the top topic of interest...
Nancy Arsenault
- Apr 14, 2020
- 2 min
Pay Forward with Practical, Tactical Tips
We are looking for tactical/practical best practices for small businesses, who want to be proactive in preparing to invite guests back to...
Nancy Arsenault
- Feb 19, 2020
- 1 min
Unexpected and Inviting
As you drive into Kenora you’ll discover a quaint town situated on the shores of the Lake of the Woods in Northern Ontario. It just takes...
Nancy Arsenault
- Feb 18, 2019
- 2 min
Tapping into the Solo Travel Market
The Adventure Travel Trade Association’s 2018 report on 20 Adventure Trends to Watch indicated that solo travel was a trend on the rise,...
Nancy Arsenault
- Oct 2, 2018
- 3 min
Today is Customer Experience Day
Today is Customer Experience Day - did you even know there is a day to stop and celebrate the excellence you strive for in enhancing the...
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