Building Traveller's Trust

In a recent industry survey completed by the Tourism Cafe and the Gros Morne Institute for Sustainable Tourism, the top topic of interest by Canadian tourism operators was the psychology of tomorrow's travellers. Building trust with guests as we emerge from Covid-19 in a phased approach will be critical to the future of tourism, especially when inspiring international travel.

Palace Resorts in Mexico recently forward us this video illustrating all the precautions they are taking to make their guest feel secure. It also came with a December invitation to visit, far enough out to give hope we could travel internationally ... maybe.

At first blush, the 5-minute video length seemed long. But after watching it, and considering what it will take for my first international vacation, I thought 5-minutes is nothing relative to the investment in time, money, and most importantly taking that first step forward to travelling abroad again.

A few questions to ponder:

1. What is your business doing to build the trust of future travellers?

2. How are you communicating this to your past travellers and looking for new guests?

3. Will the staff training and guest experience align with the promise?

We all need to take a few bold steps forward, carefully and strategically. Travel will return if we get it right.