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  • Writer's pictureNancy Arsenault

Unplugged, No Wifi ... Risk or Opportunity?

Reading my morning coffee today I learned of yet another company that choose to unplug, turn off their wifi, and purposefully design a customer experience based on conversation and community.

The irony of today's world is that for every technology that adds to our world, it also takes away something. As businesses we have to decide how to balance the norms and expectations of others, with our passion for creating a business and establishing a customer base that shares our values.

Today's Quick Hits to think about are questions:

1. What is the customer experience you want to design for your customers? Your ideal guests?

2. What are you willing to do and not do, to achieve your desired outcome, despite the perceived risks and norms?

3. When you 'dare to be different' you need to stick to your guns and give your business time to grow. Are you patient enough? Is your board? Partners? Shareholders?

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