You've worked so hard to build your company, create your tours, set prices, secure staff and partners and invested in promoting what you do! Congrats! After decades of training and coaching tourism businesses a few things I've learned that bear sharing - even today! 1. Let them know why they should book with you! I love Island Gourmet Trails in the Comox Valley on Vancouver Island - they come right out and says: Seven good reasons to book with us. Every company has a comp

Reading my morning coffee today I learned of yet another company that choose to unplug, turn off their wifi, and purposefully design a customer experience based on conversation and community. The article titled "We don't want to be an office" in the Globe and Mail, Brenda Bouw shares the story of HotBlack Coffee in Toronto who is bucking the trend of free wifi to ensure their business fulfills their vision for the type of 'gathering place' they want for their company. Rather