Reading my morning coffee today I learned of yet another company that choose to unplug, turn off their wifi, and purposefully design a customer experience based on conversation and community. The article titled "We don't want to be an office" in the Globe and Mail, Brenda Bouw shares the story of HotBlack Coffee in Toronto who is bucking the trend of free wifi to ensure their business fulfills their vision for the type of 'gathering place' they want for their company. Rather