New Product/Market Development E-Learning for Canada

Look out Canada here we come! We are so excited that after 2.5 years of COVID-19, amazing collaborations industry partners across Canada, and a fabulous team the Tourism Cafe, we are ready to invite the world to check out our growing list of bilingual e-courses on topics suggested by industry to accelerate the pandemic recovery!

  • Tap into Trends 2022 and 2021

  • Introduction to Sustainable, Regenerative Tourism

  • Designing Memorable Travel

  • Costing and Pricing Visitor Experiences

  • Testing your Visitor Experience

  • Policies - Optional or Essential?

  • Introduction to Packaging Travel

Plus in development:

  • The Love-Money Matrix

  • Creativity is Crushing It

  • Identifying your Ideal Guest

  • Introduction to Wellness Tourism

  • Opportunities and Ideals for Sustainable Tourism

  • Tap into Trends 2023 ... and our commitment to an annual release.

This is not your average training! Thanks to the support of so many destination partners and past participants we surveyed, topics were selected base on industry input, researched, designed, developed, piloted and refined. And we eagerly shared our learning journey with our destination partners who have been with us on this COVID journey so we could learn together about how to optimize new online and blended industry training opportunities. And the best part - all these courses can be used for blended training programs - online and in-community.


Located on our new e-learning platform "Tourism Connects" any tourism professional now has can register directly for these courses. And, we are working with DMOs and associations interested in providing personalized access either through promotional codes or creating their own learning portal, fully branded to their specifications. These courses are:

  • Short: 15 minutes to 2.5 hours

  • Interactive, engaging learning with downloadable resources

  • Based on Canadian content profiling Canadian business

  • Available 24/7 access on any electronic device in English or French

Thanking people is always a risk, as we may miss someone, as this journey has been inclusive in all the online learning and development since COVID. But I'm going to give it a try! In no particular order, we'd like to thank the folks with these organizations who have played a role in this opportunity becoming a reality.


The BC Regional Tourism Secretariat comprised of 4TVI, Cariboo Chilcotin Coast Tourism Association, Northern BC Tourism Association, Thompson Okanagan Tourism Association, Kootenay Rockies Tourism Association, RTO8, RTO9, RTO6, RTO1, Gros Morne Institute for Sustainable Tourism, Tourism Nunatsiavut, Tourism Saskatchewan, Saskatchewan Economic Development Association, Tourism Regina, Wood Buffalo-Fort MacMurray Tourism, Travel Alberta, Tourism Cochrane, Indigenous Services Canada, Indigenous Tourism Alberta, the Canadian Ski Council, Moccasin Trails, North East Native Society, Haute Goat, Westben, Northern Edge Algonquin, Painted Warriors, Back-2-Nature, Prairie Gardens, Churchill River Outfitters, Wheatland Express Excursion Train, 2me Tours, Tourism HR Canada, Réseau de développement économique et d’employabilité (RDÉE Canada), Legendary Coast, the Mid-Saskatchewan Municipal Alliance, Manitou Watress Marketing Group, JEBBCA Strategies and Holdings, Langille & Co. and Niagara Niche Tours, BC Launch Online, Canada United, BC Small Business Grant CEBA and over 500 tourism professionals who inspired content through their engagement and contributions through our Ideas Labs.


And, I'm so proud of our amazing core team of staff and valued partners who have been amazing in making this dream become a reality. As the song goes, it takes a village. So a special shout out to: Lesley Anderson, Kristi Denby, Diana Gould, Paul, Luc and Marco Arsenault, Fernanda Macedo, Gabe Guimaraes, Jason Ryll, Rob and Jane Weiss, Jane Osler, and Mags Doyle.


Here's to tourism's new future that we will continue to build together.