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TRAINING The Tourism Café Canada is one of Canada’s leading tourism training companies with a national reputation for experiential travel training. We are professional educators with an award-winning, finely-tuned instructional design process that is highly collaborative, inclusive and engaging. Our agility in responding to an ever-shifting learning environment shows up in our work—we adapt, learn, and deliver training that optimizes your investment. ​ As professionally trained educators, we embrace innovation to deliver tourism industry training that makes a lasting difference. Whether in person or online, we are passionate about creating learning experiences that are fun, interactive and highly relevant. We inspire participants to think in new ways and deliver practical, tangible results for operators and destinations. ​ We help raise the bar on the visitor experience. Find out what we can do for you! CONNECT WITH OUR TEAM We design, co-create and deliver award-winning tourism training across Canada We would love to work with you! BLENDED AND IN COMMUNITY PROGRAMS ​ We’re known for our experiential training. We help people, destination and organizations think differently, inspire tourism product development that drives new revenue, attracts new markets, and develops staff and partner capacity. LET'S CO-CREATE PUBLIC SPEAKING ​ Bring our expertise into your event. We research and produce original materials for all our keynote addresses, plenary and break-out sessions, and bring diversity to panel discussions. We're professional speakers with decades of experience in Canada and around the world. BOOK US COACHING ​ We thrive on understanding your unique needs and through a collaborative coaching approach, guide you through a proven coaching process that is customized to optimize your time and desired outcomes. GET IN TOUCH BEST PRACTICES MISSIONS Ever wonder why some businesses thrive and others struggle? Our carefully crafted missions, aligned with your learning objectives, connect your audience to leading companies and tourism experiences so you can learn from the best. LEARN MORE

Tourism and coastline in St Johns Newfoundland Destination development and training in Newfoundland for a sustainable tourism future. Tofino, British Columbia and the beach Pet friendly travel in Tofino on Vancouver Island. Tourism and coastline in St Johns Newfoundland Destination development and training in Newfoundland for a sustainable tourism future. 1/6 DO WHAT YOU DO BEST, PARTNER FOR REST® TOURISM TRAINING Our award-winning reputation for designing and delivering creative, engaging, experiential training generates results. As professionally trained educators and instructional designers, we collaborate with organizations to define learning outcomes and design training that meets your needs. From short courses to multi-year programs, we bring decades of skill to designing, developing and delivering community-based programs and online training. Post-pandemic, we are responding to increased demand for unique blended programs with online and in community elements to optimize training investments and participant engagement. INQUIRE TODAY E-LEARNING COVID-19 permanently changed the opportunities for hybrid work. In support of this evolution, we launched “Tourism Connects ” to offer 'just-in-time' self-paced e-courses that provide easy access, on any electronic device 24/7. They range in length from 15 minutes to 2-hours, offering bite-sized learning, complete with downloadable resources. Best of all, our roster of available courses in English and French is continually expanding with topics that are tactical and actionable. GET STARTED DEVELOPMENT We offer comprehensive tourism development services to help identify and align strategic investments for the best visitor and destination outcomes. Anchored decades of experience, a visitor-centric approach and sound research methodologies we assist destination, organizations and individual businesses grow visitation and enhance revenues through focusing on what matters most - delivering memorable visitor experiences that provide a competitive edge. LET'S DISCUSS RESOURCES Enhance your skills and knowledge with a variety of training resources that we research, develop, and publish direct-to-market and with destination partners. Our templates, case studies, toolkits and articles are designed to strengthen the capacity of seasoned business professionals, aspiring entrepreneurs, students, and volunteers. And, we are available to develop resources for your business! ACCESS HERE The Tourism Café Canada is an award-winning company specialising in tourism training and industry development. Customer-centric to the core, our methods are engaging, collaborative, transformative and tailored to meet your needs. We create meaningful change that helps drive new revenue and adapt to evolving visitor demand through our unrivalled energy and unique approaches. And, we strive to leave a legacy with the people, organizations, destinations and communities where we work. SOME OF OUR RECENT CLIENTS Destination Canada Corporate Logo Destination Canada Explore Edmonton logo Explore Edmonton Gros Morne Institute for Sustainable Tourism logo Gros Morne Institute for Sustainable Tourism Destination British Columbia Logo Destination British Columbia Tourism Saskatchewan logo Tourism Saskatchewan Leduc County Leduc County Canadian Ski Council Canadian Ski Council Tourism Nunatsiavut logo Tourism Nunatsiavut Indigenous Services Canada logo Indigenous Services Canada 1/1 ABOUT US The Tourism Café Canada is an award-winning training and industry development company specializing in tourism training, destination development and experiential travel. Our innovative, collaborative, transformative approach is rooted in decades of experience and gets results. ​ We are proudly Canadian and have enjoyed working all over our beautiful country. Plus, we love bringing our skills and expertise abroad having enjoyed project collaborations in Jamaica, Scotland, Northern Ireland, the USA, and South Korea. LEARN MORE

IDEAS LABS Appealing to BC Markets Attracting Small Groups Through Adapting Your Offer Building Back Better Business Model Innovations Creative Outdoor Space Design Customer Loyalty Driving Itineraries Evolving Meetings and Events Expand Your CX Base Festival to Food Hike Human Resource Realities Leveraging Technology Reimagine Your Assets Rethinking the Value Proposition Revamp Your Covid Offer Welcome Signals

Todd Lucier Project Advisor Todd is a co-founder of the Tourism Cafe Canada and co-owner of Northern Edge Algonquin located in Ontario. As an owner/operator of an off-the-grid eco-retreat, Todd walks the talk as an advocate for responsible, sustainable tourism. He’s a firm believer in the power of partnerships between tourism allies, their extended community (many who are not traditionally considered to play a role in tourism), and economic development agencies to create rich visitor experiences that have broad and deep economic impact. Professionally trained as an educator, Todd collaborates with community partners to design award-winning retreat experiences, corporate training, leads best practice missions, and the Ignite program. ​ A family man at heart, he loves spending time with his wife, children, grandchildren and his golf buddies. CONTACT TODD

< Back Enquête appréciative ​ Une approche pour engager des conversations qui encouragent l'imagination, l'innovation et la flexibilité avec les groupes de parties prenantes et qui s'appuie sur les attributs positifs déjà existants. Previous Next

< Back E-marketing ​ Electronic marketing, using the Internet and other forms of electronic communications to communicate in the most cost-effective ways with target markets. Previous Next

< Back Greenwashing ​ A type of deceptive marketing in which a product, service, or company is presented as being superior in terms of climate change and the environment without providing sufficient evidence to support these claims. Previous Next

< Back Attitudes ​ Les attitudes sont liées aux valeurs sociales, aux croyances et aux perspectives fondamentales du monde des gens. Previous Next

< Back Opérateur ​ Fait référence à toutes les entreprises (privées, publiques, à but non lucratif) qui exploitent un actif touristique qui fournit de la valeur à un visiteur. Il s'agit d'une référence plus large que le «voyagiste» ou «opérateur réceptif» traditionnel et comprend tout le monde tels les hôteliers, les attractions, les restaurants, les transports, les pourvoyeurs, les exploitants en milieu sauvage, les sentiers, les biens patrimoniaux, etc. Previous Next

GLOSSARY OF TERMS DOWNLOAD YOUR COPY Enjoy this glossary that we've compiled over the years to provide a helpful reference for tourism professionals, students and volunteers with a passion for product development, sustainable tourism, destination development and experiential travel. Affinity group / Travellers All-Inclusive Travel Appreciative inquiry Attraction Benchmarking Best Practice(s)/Best Practice Mission Business Visitor Call to Action Commission Commissionable Tour Clusters Content curation Community tourism partnerships Creative economy Custom Travel Package Customer lifecycle Customized market Customer experience Customer experience management Demand Generator Destination Destination Assessment Destination Development Destination Management Company (DMC) Destination Management Organization (DMO) Destination Marketing Organization (DMO) Destination Marketing vs. Destination Management Organization Digital Placemaking Domestic Tourism Dynamic Packaging E-marketing Educational Travel Emotional Marketing Emotional Touchpoint Enabler/Helping Organizations Experience Experience broker Experience economy Experience Design Experiential marketing Experience provider Experiential travel Explorer Quotient EQ™ Export Ready FAM Tour FIT (Fully Independent Traveller) Fly/Drive Hub and Spoke Ideal/valued guest Inbound Tourism Inbound Tour Operator Incentive Travel International Tourism Interpretation Itinerary Learning Travel Major market segment Market Ready Mass market Moment of truth Net promoter score Net-rate pricing Niche market Online travel agency (OTA) Outbound tour operator Operator Overtourism Path-to-purchase Piloting Experiences (aka Trial Run) Place Making Place Marketing Perceived value Product Extension Product Life Cycle ​ Rack Rate Receptive tour operator Regenerative Tourism Responsible tourism SEO vs. SMO Service Economy Sharing economy Shore Excursion SMART Goals Social media Social networking Special Interest Package Split Itinerary Spousal Programs Stakeholders Storytelling Supply vs. demand thinking Sustainable Development Sustainable Tourism Tariff Touchpoint Tour Guide Tourism Tourism economy Tour Operator Traveller/Visitor Travel Package Traveller Ready Travel Supplier Travel trade Travel Wholesaler User Experience Value Visitor centric model Visitor economy Visitor experience Visitor Experience Design Visitor Friendly Communities Visitor lifecycle Vouchers Word of Mouth Appreciative Inquiry: An approach to engaging conversations that encourage imagination, innovation and flexibility with stakeholder groups, and builds on the positive attributes that already exist. Clusters: Businesses that benefit from working together to create and market tourism experiences that meet the needs of niche markets. Content Curation: The act of discovering, gathering and presenting digital content that surrounds specific subject matter and funnelling it in relevant ways to enhance your online presence. Community Tourism Partnerships: A mutually beneficial commitment between multiple businesses and government organizations to leverage their respective retail, service, community or program deliverables to develop and deliver innovative ways for travellers to experience their community’s rich culture, art, nature and cuisine offerings - often through packaging and marketing - to add new business opportunities and revenues to the community. Creative Economy: Describes economic systems where value is based on creative and imaginative qualities rather than the traditional resources of land, labour and capital. It represents the business opportunities, generated from use of people’s creative imagination and an intersection between creativity, culture, economics and technology dominated by images, sounds, texts and symbols. Customer Lifecycle: The creation and delivery of value to the customer at every touchpoint in the engagement cycle; in tourism this means from they time they decide to travel, to the time they are at home telling stories and sharing photos. Customized Market: Tailoring a tourism product or experience to the specific needs of an individual customer. Generally practiced by companies whose products are very expensive or unique, and who have significant specific information on their customer to design and deliver ‘what they want, when they want, where they want it and with whom!’ Customer Experience: A blend of an organization’s physical performance, the senses stimulated and emotions evoked, each intuitively measured against customer expectations across all moments of contact. ​ Customer Experience Management: The processes used by a company to track, oversee and organize every interaction between a customer and the organization throughout the customer lifecycle. The goal is to optimize interactions and all touchpoints, from the customer's perspective, to foster customer loyalty. Destination Marketing Organization vs Destination Management Organization: In recent years, the DMO acronym has been used to refer to traditional destination marketing organizations whose primary function is to promote and market the destination, tourism businesses, services, transportation, associated retail stores, restaurants, and events. Many also invest in primary research to inform decision-making. The alternate use of the term DMO (management) refers to organizations that include the promotion and research functions and also invest in broader industry development and stakeholder development activities. E-marketing: Electronic marketing, using the Internet and other forms of electronic communications to communicate in the most cost-effective ways with target markets. Emotional Marketing: Getting your target audience to connect with your product, service, and brand at a very basic and fundamental level; emotionally. Enabler/Helping Organizations: In the context of tourism, an enabler or helping organization describes the business-to-business entities that support the development and promotion of tourism to foster growth in the industry, drive consumer awareness, develop product, promote, market and help to sell a destination. Examples include: destination marketing organizations (DMOs), economic development agencies, tourism departments/ministries within government, Chambers of Commerce, etc. Experience: An experience is something that is personally encountered, lived through and affects the individual. It may involve observation or participation; be active or passive, planned, opportunistic, personal or shared. Experience Broker: An individual who coaches local area businesses so that they may deliver a high-quality experience aligned with guest expectations; the experiential broker then acts as an intermediary between experience providers and guests to identify market opportunities. Experience Economy: A five-tiered economic framework, founded by Joe Pine and James Gilmore, that defines experiences as a distinct economic offer, one that creates a specific atmosphere that engages the customer in memorable ways. It provides an economic understanding of where businesses can focus to meet the consumer demand for: commodities, goods, services, experiences and transformation. Experiential Marketing: A holistic approach to customer relations and branding that focuses on making an emotional and physical connection with the customer, rather than merely describing features and benefits. Experience Provider: Individuals, companies or organizations that create holistic travel opportunities by sequencing and staging activities, personal encounters and authentic experiences that are designed to create long-lasting memories and customer loyalty. Experience providers consciously create memorable activities by staging a theme, harmonizing positive cues and eliminating negative ones, mixing in memorabilia and engaging all five senses. Experiential Travel: Travel that connects you with the essence of a place and its people by engaging visitors in a series of memorable travel activities revealed over time that are inherently personal, engage the senses and make connections on an emotional, physical, spiritual or intellectual level. It responds to the desire to venture beyond the beaten tourist paths, dive deeper into authentic, local culture, connects with people and enriches their lives. Explorer Quotient (EQ™): An innovative market segmentation tool from Destination Canada [add hyperlink: https://www.destinationcanada.com/en/tools ] that looks at attitudes, personal beliefs, social values and travel values to better understand current and prospective customers and what drives people to seek out certain types of visitor experiences. This information helps target your focus and investment in product and market development, promotions and sales activities. Export Ready: Refers to a business that markets to and through national and international travel trade distribution sales channels, understands commission or net rate pricing, agrees to trade bookings and has a cancellation policy. FAM Tour: Familiarization tours are provided through a collaboration of tourism partners to receptive tour operators, travel agencies, travel writers and influencers and others to provide information about a certain experience or destination at no or minimal cost to invited participants. FIT (Fully Independent Traveller): Originally FIT was an abbreviation for a foreign independent tour. Today, it is most commonly used for flexible or fully independent travel describing a type of travel that does not incorporate a packaged tour but is customized for the traveller by a tourism professional who sells travel, such as a tour operator or travel agent. Ideal/Valued Guest: The visitors with the greatest potential to strengthen to grow your business or destination. Knowing their attitudes, values, motivations and demographic profile is essential to designing value-based, emotionally connecting travel experiences. Inbound Tour Operator: An operator who packages multiple elements together in a variety of ways (accommodation, shuttles, experiences, meals, admissions) to bring visitors from external markets to a destination. Incentive Travel: An organizational management tool that uses an exceptional travel experience to motivate and/or recognize participants for increased levels of performance in support of organizational goals. Major Market Segment: A large market of travellers identifiable as having particular customers with specific buying characteristics (e.g. family, business, festivals, motor-coach). Market Ready: Refers to a business that markets to potential travellers; communicates with potential travellers year-round and is able to accept advance reservations. Mass Market: The un-segmented market in which tourism products and services are available, positioned and sold to any traveller (e.g. museum admissions, airline tickets, cruise), or large geographic regions (e.g. USA, Germany). Moment of Truth: A moment of truth is usually defined as an instance where a visitor comes into contact with businesses or destinations in real life, or online. It provides the opportunity for either party to make an impression or change an impression about the business. Net Promoter Score: A metric designed to monitor customer engagement, reflecting the likelihood that travellers will recommend a destination to friends, family, or colleagues. Net-Rate Pricing: The net rate is the price without the commission included. The tourism business or travel trade distributor can mark-up the rate with the margin they wish to make, or an amount which is contractually agreed upon to secure business. Companies that work with net rate pricing include receptive tour operators (e.g., Jonview), tour operators (e.g., Virgin Holidays), Destination Management Companies, travel agencies and packaging partners. ​ Niche Market: A business focus on a small, defined part of a larger market that has a need for a product or service that is not being addressed by mainstream providers. Common to small businesses aiming to differentiate themselves. Companies succeed by narrowly defining a group of potential customers and serving them well (e.g. Girls Getaway Weekends, Weddings, Spa seekers). Online Travel Agency (OTA): A travel website that specializes in the sale of travel products to consumers without the assistance of a person. Some agencies sell a variety of travel products including flights, hotels, car rentals, cruises, activities and packages (e.g., Travelocity, Expedia, Trivago). Outbound Tour Operator: An operator who packages and sells travel products to people within a destination who want to travel abroad. Operator: Refers to all business (private, public, not-for-profit) that operate a tourism asset that provides value to a visitor. It is a broader reference than the traditional ‘tour operator’ or ‘receptive operator’ and includes everyone and everything such hoteliers, attractions, restaurants, transportation, outfitters, wilderness operators, trails, heritage properties etc. Path-to-Purchase: The steps customers take as they move from being aware of the travel opportunity to actually purchasing travel. Perceived Value: The worth that a product or service has in the mind of the consumer that shapes how much he or she is willing to pay. Receptive Tour Operator: A Canada-based tour company that specializes in tourism experiences and manages products and services for incoming visitors most often booked through international tour operators. Receptive tour operators play an important role in the packaged travel industry. Responsible Tourism: Any form of tourism that can be consumed in a more responsible way. It minimizes negative economic, environmental and social impacts; generates greater economic benefits for local people and enhances the well-being of host communities, improves working conditions and access to the industry; involves local people in decisions that affect their lives and life chances; makes positive contributions to the conservation of natural and cultural heritage, to the maintenance of the world’s diversity; provides more enjoyable experiences for tourists through more meaningful connections with local people and a greater understanding of local cultural, social and environmental issues; provides access for physically challenged people; and is culturally sensitive, engenders respect between tourists and hosts and builds local pride and confidence. SEO vs SMO: Search engine optimization (SEO) is different than social media optimization (SMO). In a nutshell, SEO optimizes your website for rankings with search engines through the use of select keywords, optimizing HTML and backend coding, meta description, alt tags, headers etc. SMO is about optimizing the content to increase brand and encourage sharing by your viewers through various social media channels. Service Economy: Services represent a diverse group of intangible economic activities such as restaurants, hotels, shoe-shining, physiotherapy, computer repair, a home inspection before buying a house ... and the list goes on! Sharing Economy: An emerging and trending business concept based on the ability for individuals to rent or borrow good and services rather than buy them. Leading examples that are shaping how we think about this business model are Airbnb and Uber. Social Media: Social media are works of user-created video, audio, text or multimedia that are published and shared in a social environment, such as a blog, social networking site, photo or video hosting site. Social Networking: The interaction between a group of people who share a common interest. Using websites such as Facebook and Twitter to network and share information and media. Individuals and businesses can use social networks to further customer relationships and extend the customer lifecycle. Storytelling: Storytelling involves a two-way interaction between a storyteller and one or more listeners in person, online or through other means of communication. It is a first-person narrative that accompanies an experience, offers personal insights and can reflect the passion, values and humour of the experience provider/storyteller. Done well, it engages travellers. Supply vs. Demand Thinking: Supply thinking is tourism that is built on what a company wants to sell vs. what the demand from the marketplace is looking for. Sustainable Travel: Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities optimizing environmental resources while, helping to conserve natural heritage and biodiversity; respecting the socio-cultural authenticity of host communities, their built and living cultural heritage and traditional values; contributes to inter-cultural understanding and tolerance; and ensures viable, long-term economic operations, providing socio-economic benefits to all stakeholders that are fairly distributed within host communities. Tariff: A term used in the travel trade to describe: (1) fare/rate from a supplier (2) class or type of fare; (3) published rates from a supplier; and (4) official publication compiling rates or fares and conditions of services Touchpoint: A touchpoint is any time a customer or potential customer comes in contact with your brand–before, during, or after they purchase something from you or interact with your business. Identifying your touchpoints is a vital step towards understanding the customer journey from their perspective and building positive engagement every step of the way. Tour Operator: A company that creates and/or markets packaged tours and/or performs tour services. Tourism: Is defined as: “The activities of persons traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes.” Source: The World Tourism Organization. Tourism Economy: An important economic driver, the tourism economy focuses on the value created by tourism businesses (private, not-for-profit, government) that generate sustainable visitor activities. It is a sectoral lens that has been commonly used to understand the contribution tourism businesses and visitors bring to a community. Traveller Ready: Refers to a business which has all of its licenses, permits and insurance in place in order to operate legally (also known as Visitor Ready). Travel Trade: The distribution network of companies (operating at a national or international level) that resell travel products to visitors that have been reserved and purchased from other tour operators or travel businesses. This includes: • Travel agencies - companies that offer travel services and assistance to groups and individuals including, documentation, ticketing, booking for transportation and/or accommodation. • Tour operators - companies that bring together separate travel components (such as airline seats, hotel rooms, activities and attractions), into one package. Examples of tour operators include: Thomas Cook (UK), DERTOUR (Germany), Scenic Tours (Australia), Tauck Tours (US) • Online travel agencies (OTA’s) – OTA’S specialize in offering planning sources and booking capabilities. Major OTA’s include: Expedia, lasminute.com, Travelocity. Travel Wholesaler: A company that purchases large blocks of rooms, tickets, etc., and then resell them as tours products or packages to travel agents. They do not sell to the general public. Packaged elements are purchased in exchange for a commission or a reduced fee, known as a tariff. These companies target bulk transactions for the larger the volume, the better the discount. User Experience: User Experience (UX) encompasses all aspects of the visitor's interaction with your company. This includes their pre-travel information search experience, booking, selection of products, services and experiences, plus their online and face-to-face interactions across all touchpoints. Visitor Centric Model: A visual representation of a way of thinking about tourism that places the visitor at the heart of the model, the starting point for tourism planning, development, promotions and delivering on the brand promise. Visitor Economy: The visitor economy refers to the widespread and often unseen benefits from dollars spent by travellers. It encompasses everything that attracts visitors to a destination and everything that makes a place special, distinctive and capable of engendering price and interest in a place worth experiencing. The full impact of the visitor economy is felt when the multiplier effect of tourist spending ripples throughout the entire economy, supporting job creation, infrastructure development, community building, strengthening the brand and engaging visitors in memorable experiences. A successful visitor economy requires managing all of the components in an integrated and long-term way with a clear focus on the needs of the visitor the destination is trying to attract. Visitor Experience: The sum of all perceptions, senses stimulated, emotions evoked and interactions a traveller has with the people, places and cultures of a destination, the communities and businesses they encounter. Visitor Lifecycle: All physical and emotional touchpoint a traveller experiences with a tourism business and destination as he/she moves through the stages of pre-trip considerations and purchase, engaging with the place, people, products and services, plus their post-trip reflections and actions. Together this influences loyalty, the potential for a long-term relationship with the traveller and their desire to revisit and/or refer. Word of Mouth: The phenomenon of a particular message or recommendation being passed from an individual to his/her contacts through the internet or to the public at large through online means such as TripAdvisor, blogs, comment sections, YouTube, Instagram, etc. appreciative inquiry clusters content curation Community Tourism Partnerships Customer Lifecycle Customized Market Customer Experience Customer Experience Management E-marketing Emotional Marketing Enabler/Helper Organizations Experience Broker Experience Economy Experience Provider Experiential Travel FIT Major Market Segment Mass Market Moment of Truth Niche Market Operator Path to Purchase SEO vs SMO Service Economy Sharing Economy Social Media Social Networking Storytelling Supply vs Demand Thinking Sustainable Travel Touchpoint Tourism Tourism Economy Travel Trade Experiential Marketing Creative Economy Destination Marketing vs. Destintion Management Experience Explorer Quotient Export Ready FAM Tour Ideal/Valued Guest Inbound Tour Operator Incentive Travel Market Ready Net Promoter Score Net-Rate Pricing Online Travel Agency Outbound Tour Operator Perceived Value Responsible Tourism Receptive Tour Operator Tariff Tour Operator Traveller Ready Travel Wholesaler Customer Experience Manage User Experience Visitor Centric Model Visitor Economy Visitor Experience Visitor Lifecycle Word of Mouth

E-LEARNING Innovative Tourism Training for Anyone, Anywhere We believe in co-creating tourism training with a lens of inclusivity, practical applications and innovation. Our Tourism Connects learning portal offers a selection of online courses available anytime, on any electronic device. Jump start you staff training on a wide range of topics focused on product, market and business development. ​ BLENDED COURSES ​ We live in a world where hybrid work arrangements have become the norm - why not extend that into your training. Our blended training offers two approaches to customizing training for your organization and respond to different budget and social connection needs. ​ (1) Online e-courses as a primer to engaging in-community training. (2) Online e-courses combined with online zoom sessions. ​ EMAIL US SELF-PACED COURSES Bilingual (English and French) online courses that can be accessed 24/7, at your convenience. Topics include: Designing Memorable Travel, Creativity is Crushing It, Costing and Pricing Visitor Experiences, Tap into Trends, Introduction to Packaging Travel, Testing your Visitor Experience, Policies, and three courses on Sustainable, Regenerative tourism. Enrol today @ Tourism Connects. LEARNING PORTAL INSTRUCTOR-LED Tap into decades of tourism expertise with in-person or online tourism training that is customized to meet your goals. Our award-winning approach to designing training optimizes peer-to-peer learning and strives to leave a legacy in every community where we work. Call us today to discuss your training needs for impactful, transformative tourism training. GET IN TOUCH IDEAS LABS Peer-to-peer, online facilitated discussions focused on the most pressing topics in tourism. Led by an industry topic specialist who shares their insights to ignite and facilitate dialogue, knowledge is shared, ideas incubated, and communities created. Plus, every session includes a document that captures the highlights for sharing online or through your membership. EXPLORE WE LOVE WHAT WE DO! RECENT E-LEARNING PARTNERS 1/1

< Back Interpretation ​ Print materials, signage, narration, guided tours, and anything that “interprets” the site for the visitor. Interpretation helps the traveller understand the experience and its value by context, history and meaning. Common interpretation techniques include guided tours, presentations and discussions, drama performances, musical performances, brochures, signs, displays, and audiovisual presentations. Previous Next