Tourism Development

Our team’s area of expertise enables us to lead, support and advise on a wide range of tourism development projects. Here’s some of our most recent.


  • Parks Canada. (2015-2016). Project advisor to the Northern Iconic Experiences Pricing and Guidelines research project with PJ Osler and Associated.

  • Hospitality Newfoundland and Labrador. (2013-2017). Co-designed the Tourism Destination Tourism Visitor Appeal Assessments and co-conducted five regional assessments. Collaborating Partner: Brain Trust Marketing & Communications.

  • Town of Tumbler Ridge, BC. (2015). Conducted a Destination Visitor Experience Assessment for the Economic Development Department for the town’s tourism assets and the new destination UNESCO Geopark with What Is Your Story.

  • Ontario Regional Tourism Organization #4: (2015-2016). Led two Destination Visitor Experience Assessments in St. Jacobs and Bayfield, ON. Collaborating Partner: What is Your Story and Earth Rhythms.

  • Tourism Nanaimo. (2015). Reviewed and recommended enhancements and a competitive evaluation matrix for the Tourism Development Fund

  • Town of Red Bay, NL. (2014). Destination and product development advisor to the Red Bay Basque Whaling Station World Heritage Site Visitor Experience Master Plan. Partner: Visitor Experience Solutions

  • Lanark County (2013 - 2014). Researched and co-produced a Destination Development Plan for Lanark County. Collaborating Partner: Brain Trust Marketing & Communications.

  • Nunatsiavut Government (2013-2014). Researched and co-produced the 5-year Tourism Strategy Refresh. Collaborating Partner: BrainTrust Marketing & Communications.

  • Canadian Tourism Commission. (2013). Curriculum and content contributor to the new EQ Authorized Training Program for future Explore Quotient Authorized Trainers with PJ Osler & Associates.

  • Earth Rhythms. (2013). Contributed to the design of an Experiential Travel Tour Assessment for Maligne Lake Tours.

  • Travel Manitoba. (2013). Contributed to the program design for the Strategic Implementation of the Explorer Quotient Research with Travel Manitoba with PJ Osler & Associates.

  • Destination Canada (formerly the Canadian Tourism Commission). (2012 - 2013). Conducted the British Columbia Explorer Quotient Licensee Case Study, plus a five-province macro analysis and industry presentations. 

  • Destination Canada (formerly the Canadian Tourism Commission). (2012 - 2013). Lead the 5-person team to conduct the Canadian Signature Experiences Collection Program Evaluation and 11 produced Case Studies.

  • Tourism Dawson Creek. (2012). Designed and lead the Destination Visitor Experience Assessment. Collaborating Partner: What Is Your Story,

  • Tourism Vancouver Island. (2012). Stakeholder exploration for the support and use of the EQ research for the master and sub-licensees

  • Nami Island, South Korea. (2010 - 2011). 5th International Children’s Book Festival - 2010. Theme “Peace Story”. Tourism advisor and conducted research on the volunteer experience 

  • Tourism Industry Association of BC (formerly) BC Council of Tourism Association. (2010). A comparative analysis of the TIA’s by-laws, constitutions, governance models, membership structure, and priorities

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