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< Back Touchpoint ​ A touchpoint is any time a customer or potential customer comes in contact with your brand–before, during, or after they purchase something from you or interact with your business. Identifying your touchpoints is a vital step towards understanding the customer journey from their perspective and building positive engagement every step of the way. Previous Next

< Back Benchmarking ​ The process of comparing performance and processes within an industry to assess relative position against either a set industry standard or against those who are “best in class." Previous Next

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