CENTRE OF THE UNIVERSE TOURISM DEVELOPMENT PLAN

Project Synopsis:

Destination Greater Victoria engaged the Tourism Café Canada to work with the Friends of the Dominion Astrophysical Observatory, managers of the Centre of the Universe in Victoria, BC. The four-phase project involved: (1) Evaluating the Centre's digital presence and presenting findings. (2) Conducting site visits for property exploration, board member interviews, and visitor experience assessments. (3) Performing secondary research, testing visitor concepts, supporting grant applications, and providing input on website and merchandising plans. (4) Creating an Opportunities plan to diversify visitor experiences and revenue streams, ensuring the Centre’s sustainable future.

Location: Onsite and online

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Photo: Centre of the Universe

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