Visitor Economy

The visitor economy refers to the widespread and often unseen benefits from dollars spent by travellers. It encompasses everything that attracts visitors to a destination and everything that makes a place special, distinctive, and capable of engendering price and interest in a place worth experiencing. The full impact of the visitor economy is felt when the multiplier effect of tourist spending ripples throughout the entire economy, supporting job creation, infrastructure development, community building, strengthening the brand and engaging visitors in memorable experiences. A successful visitor economy requires managing all of the components in an integrated and long-term way with a clear focus on the needs of the visitor the destination is trying to attract.