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Piloting Experiences (aka Trail Run)
Think of a pilot, or trial run, as a dress rehearsal that allows you to test all the elements of your activity, or travel package, before it is launched in-market. This enables a business to refine their delivery, identify gaps, test out the flow and group size dynamics, build confidence and gather feedback from the ideal guest, involve destination and media partners. Most importantly it reduces risk by informing the final tweaks that can be made prior welcoming paid guests.
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