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A net rate price is the amount a sales intermediary, such as an inbound tour operator, receptive tour operator, tour wholesaler or other sales partner, will pay to purchase a package. The difference between a company’s published, direct-to-consumer price and the net rate price represents the commission paid. Companies that require net rate pricing include receptive tour operators (e.g., Jonview), tour operators (e.g., Virgin Holidays), Destination Management Companies (e.g., Cantrav), travel agencies and packaging partners.
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