Discover how an intriguing idea, perfectly aligned with your ideal guest, becomes a Signature Experience and best seller that delights hard-core blues fans. The Deep Blues experience is a central storytelling feature of the festival; part of the overall event mix that generates an additional revenue stream.

Join David Seabrook, festival volunteer for 22 years and founder of the event, as he shares insights on the festival, experiential travel and their Canadian Signature Experience.