We have often focused on selling craft as retail tourism, and not realized the value that travelers place on being “with the artist” or visiting them at their studio. The “experience of doing rug hooking” through workshops, and taking away a Do-It-Yourself kit can generate different revenues for the artist, which can be significantly higher than the retail craft item itself. It is still tourism, or more correctly “experiential travel.”

Edge 31 - Molly White Molly Made - A GMIST Case Study and Success Story 2014


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