Experiential Travel & Tourism Training

We specialize in designing and delivering relevant, memorable and engaging training. From half-day programs to 4-day programs with post-course coaching, we customize to meet your learning needs for single or multiple deliveries.


  • Gros Morne Institute for Sustainable Tourism, NL. (2005-present). Edge of the Wedge Experiential Travel Training. Canada’s premier experiential travel training program. We will deliver our 43rd course in October 2019. Collaborating Partner: Earth Rhythms.


  • Tourism Excellence North. (2015-present). Experiential Travel Training for Operators. This two-day workshop immerses participants in the "what" and the "how" of experiential travel. 

  • Ignite: Community-based Experiential Tourism Retreats. (2015-present). The Tourism Cafe and Northern Edge Algonquin's own 4-day immersive rural training for tourism operators and destination developers interested in learning how to seed tourism product development with economic growth.

  • Tourism PEI. (2017). Spark! This one-day introductory workshop was developed and delivered six times and included post-course coaching.

  • Ontario Regional Tourism Organization 4 (2015-2017). Dare to Dream experiential training program in Bayfield, ON  and Elora-Fergus ON. Collaborating Partner: Earth Rhythms.

  • British Columbia Heritage Branch. (2015). Gild the Gold Rush Trail. Experiential travel and Explorer Quotient™ titled Delivered in Yale, Lillooet, 100 Mile House and Historic Cottonwood House.

  • Destination British Columbia. (2015). Making EQ™ Relevant workshop for the Destination and Industry Development team

  • Nova Scotia Tourism Agency, NS. (2014). Two workshops on Role of Visitor Information Centres in the Future.

  • Tourism Jasper, AB. (2014). Strategically Investing in Multi-Partnered Experiential Travel Product Development. Collaborating Partner: Earth Rhythms.

  • Ontario Highlands Tourism Organization. (2014). Coaching support and strategic development advice to the destination marketing staff on the topic of experiential travel product development

  • Canadian University and College Conference Organizers. (2013). What Conference Organizers Need to Succeed in the Visitor Economy workshop. Calgary, AB.

  • Thompson-Okanagan Tourism Association. (2013). Tips from the Trenches aligned with the Thompson-Okanagan Tourism Association’s 10-year strategic plan.

  • Synergy Louisbourg, NS. (2013). Shared Experiences: The Future of Tourism workshop with coaching follow-up.

  • Fort St. John, BC. (2013). Experience Economy and Visitor Experience Management regional workshop

  • Boomtown Trail, AB. (2013). Get Your Buggy Moving experiential travel symposium. Collaborating Partner: Earth Rhythms.

  • Northern Ireland Tourist Association. (2013). Northern Ireland Tourism Board’s Experiential Travel Journey staff training to align with their strategic directions and Signature Project initiatives.

  • City of Derry-Londonderry Northern Ireland. (2013). Thinking Like A Traveller tourism workshop as part of the city’s Enterprise Week.

  • Ontario Highlands Tourism Association. (2013). The E-Factor: Taking the Visitor Experience to the Next Level workshop.

  • Tourism Vancouver Island, BC. (2012). Stakeholder exploration for the support and use of the EQ research for the master and sub-licensees

  • LaCloche Manitoulin Business Association Corporation, ON. (2012). Experience Manitoulin. An innovative online experiential travel training regional program with on-the-ground community facilitation. Collaborating Partner: Earth Rhythms.

  • Travel Manitoba. (2011- 2012). Experiential Travel Capacity Building. Supporting Travel Manitoba’s strategic decision to invest in experiential travel. This 9-month project included an orientation session with the CEO and all key staff, a 3-day field-trip with their Visitor Experiences Team, and two customized industry training courses. Collaborating Partner: Earth Rhythms.

  • Alberta Parks, Tourism & Recreation. (2010). Co-designed and delivered Unraveling Mysteries & Stories of Alberta Parks. A customized product development workshop that included coaching staff and experience providers, developing vignettes, creating new training materials, and costing and pricing strategies relevant to Alberta Parks and community partners. Collaborating Partner: Earth Rhythms.

  • Tourism New Brunswick. (2009). Designed the experiential travel market readiness criteria following a keynote address and workshop for their new brand launch.

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