Destination Canada’s guide to evolving a tourism product into a memorable visitor experience, including a 12 step processes, a guide to identifying your best customers. Includes five case studies of successful experiential travel businesses in Canada including: Northern Edge Algonquin (ON), Fairmont Hotel (BC), Shediac Cruises (NB), Halifax Citadel (NS), Adventure Canada (ON). (Version française). Authors: Nancy Arsenault and Lesley Anderson










Travel Manitoba, the Gros Morne Institute for Sustainable Tourism, the Tourism Cafe and Earth Rhythms collaborated to design training and tools to assist businesses in Manitoba to layer 'experiences' into their product offer and respond to the growing demand for experiential travel.

Newfoundland and Labrador's contribution to the experiential travel development landscape. Complete with case studies on the St. John's Haunted Hike, Lighthouse Picnics, Linkum Tours,Tour Labrador, the Wooden Boat Museum and Rafting Newfoundland.


Includes key information on authenticity, market-ready and export readiness, a self assessment guide, and the Great Spirit Circle Trail case study, definitions and key links to aboriginal tourism resources.










A practical resource to craft experiences, aligned with Nova Scotia's brand and information on travel motivators and visitor interests. The tools and worksheets provided are useful and practical for anyone interested in experiential travel.










A good look into Australia's Experience Seekers and the seven types of experiences they are marketing. They provide information on making the shift to experiences, bundling experiences and destinations.










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