On behalf of the team at the Tourism Café, I hope you and your staff, volunteers and industry colleagues are well.
As we head into the fall, we know all of us in the tourism industry face a long road ahead in resetting our opportunities and we will continue to deal with uncertainty and variables beyond our control as we plan for 2021.
Like many of you, our business was greatly impacted by COVID-19 as in-person training was cancelled and put on hold. However, after the April shock, we made the strategic decision to strengthen our e-learning activities and jumped into research what industry needs to bridge the gap between webinars and 1:1 coaching sessions. In speaking with our destination partners across Canada and abroad, the need to have current, relevant and evolving information has never been greater but a greater range of how to engage is desired.
In May and June, we conducted research with the Gros Morne Institute for Sustainable reaching out to 3500 past participants from our combined programs. We’ve benefited from destination partners across the country reaching out, exploring new ways to support training and workforce development, and sharing their dreams for enhanced online engagement.
The results – TOURISM CONNECTS a new e-learning suite of programs. We are currently co-creating and innovating with partners in five regions of Canada to support their COVID-19 recovery efforts and set the stage for digital and blended learning solutions to part of our future.
In April 2021, we will review the different methods, engagement and destination partner satisfaction, then develop additional offerings in response to what industry needs. We have started a waiting list of organizations who contacted us asking “Can you develop this type of e-learning for us”. Our answer is yes, but we want to walk before we run. The industry recovery will be long, and we, like you, want to set the right strategic and tactical foundation for a sustainable future.
If you’d like to discuss the path ahead please give me a jingle (250) 941-7702 or email me directly
Wishing you all the best in your tourism road to recovery.
Dr. Nancy Arsenault
Tourism Cafe Canada Ltd.