Our typical clients are businesses, organizations, agencies and government departments with a tourism mandate for product development, market development, or sustainable community tourism development. This includes:


  • People who own, operate or manage a tourism business

  • Destination management and marketing organizations (international, national, provincial, regional)

  • Economic development agencies

  • Government departments and ministries with a tourism mandate

  • Individuals, businesses, and organizations who are committed to improving the visitor experience, managing the customer lifecycle and strengthening their tourism capacity 

  • Conferences that need dynamic and engaging keynote speakers and session leaders




A sample of our recent clients and projects:


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Tourism Training and Coaching

  • Tourism Connects ® (2020-present). Developing our own expanded capacity for a suite of new, industry responsive, e-learning training solutions to support the COVID-19 recovery training needs and provide a sustainable, long-term option for additional industry training and workforce development opportunities. The various program elements will be piloted in the fall of 2020, supported by an industry advisory committee.

  • Tourism Saskatchewan. (2020-present). Designing and delivering a new online micro-learning program to stage their development team for personalized coaching to businesses in response to the COVID-19 pandemic

  • Cariboo Chilcotin Coast Tourism Association. (2020-present). Piloting a series of new high-engagement online engagement sessions in response to the COVID-19 pandemic response.

  • RTO8, RT0 9, Port Alberni Tourism, Tourism Saskatchewan. (2020-present). Designed and delivered webinars on current topics related to the COVID-19 pandemic.

  • New Brunswick Department of Tourism, Heritage and Culture. (2019–present). Developed and currently delivering, in partnership with the Gros Morne Institute for Sustainable Tourism a new five-phase, full-year, experiential travel training program for pre-qualified, leading tourism operators.

  • Parksville Qualicum Beach Tourism Association. (2018–present). Providing 1:1 coaching to private sector operators in central Vancouver Island.

  • Ontario Regional Tourism Organization 8. (2016–present). Providing 1:1 product development, experiential travel development, e-learning opportunities and business development coaching to private sector operators in Southern Ontario to diversify their product offer and enhance their overall business.

  • Travel Alberta. (2014–present). SHiFT: Transforming products to experiences provincial product/experience development training program. Designed and deliver this 3-part development program moves communities each year and has been hosted in Jasper, Edmonton, Drumheller, Banff and Lake Louise, Sylvan Lake and for 2019-2020 - Calgary.

  • Gros Morne Institute for Sustainable Tourism. (2005–present). Designed and deliver the Edge of the Wedge Experiential Travel Training with Earth Rhythms. This is Canada’s premier experiential travel training program. The program is currently on hold due to COVID-19.

  • Destination British Columbia. (2016– 2020). Developed and delivered the Experience Design Module, train-the-trainer program and then delivered the course to industry 10 times over four years.

  • Qalipu First Nation. (2019). Designing and co-delivering a new tourism experiential product-development training program with the Gros Morne Institute for Sustainable Tourism.

  • Banff and Lake Louise Tourism. (2018). Developed and delivered a half-day Experience Development Workshop, aligned with the strategic development goals for the region to stimulate interest in product development.

  • Travel Alberta. (2018). Led the design and development of a one-day Experience Essentials course, followed by a train-the-trainer session with the Experience Development team who will deliver the program.

  • Alberta Small Brewer’s Association. (2018). Developed and delivered a customized, one-day workshop titled ‘Growing Your Potential for Tourism’, aimed at helping craft breweries gain foundational knowledge about the tourism industry and identify opportunities for new revenue generation through visitor experience and partnership development.

  • Tourism Prince Edward Island. (2017). Developed a one-day SPARK! workshop to introduce businesses to the fundamentals of experiential travel. 

  • Parksville Qualicum Beach Tourism. (2017). Co-developed and delivered a customized one-day Culinary Visioning Workshop to engage stakeholders in setting a long-term vision for the region’s culinary tourism, stimulating new partnerships and developing ideas for visitor/market-ready food tourism experiences. 

  • Tourism Excellence North. (2016–2019). Delivered the  “Experiential Travel Training for Operators” in northern Ontario.

  • Inter-American Development Bank (2016). Designed and delivered a customized experiential travel training workshop in Treasure Beach, Jamaica.

  • Ontario Regional Tourism Organization 4. (2015–2016). Dare to Dream experiential training program with Earth Rhythms and delivered in Bayfield then Elora-Fergus, Ontario.

  • British Columbia Heritage Branch. (2015). Gild the Gold Rush Trail. Experiential travel and Explorer Quotient™ training. Delivered in Yale, Lillooet, 100 Mile House and Historic Cottonwood House

  • And there’s more


Tourism Business and Industry Development


  • Indigenous Services Canada. (2020-present). Support two Alberta-based businesses to create a visioning document and business case to expand their tourism opportunities.

  • National. (2020-present). Providing advisory and training expertise to a New Brunswick provincial tourism project.

  • Alberta Ministry of Economic Development, Trade and Tourism. (2019–present). Develop a Visitor Friendly Alberta Destination Development Framework and suite of community-based training resources.

  • Destination British Columbia. (2018-19). Led the research for the regional roll-up of three area destination development plans to create the Cariboo Chilcotin Coast Regional Destination Development Strategy to guide the regional 10-year supply-side strategic investments in tourism.

  • Destination British Columbia. (2016–2019). Research and wrote three destination development plans for the Cariboo Coast, Gold Rush Trail and Interlakes areas of British Columbia, followed by the regional destination development plan.

  • Cariboo Chilcotin Coast Tourism Association. (2018). Developed a customized Trails Strategy for the region to identify and recommend strategic priorities for future trail investments. 

  • Nunatsiavut Government. (2017). Refreshed the 2014–2020 Tourism Strategy and tactics to align with new provincial directions and advance project initiatives.

  • Destination British Columbia. (2016). Member of an expert advisory team to review the destination development strategy research process prior to launching the multi-year provincial initiative.

  • Inter-American Development Bank. (2016). Led an international team of Canadian and Jamaican tourism experts to conduct a Destination Visitor Experience Assessment for Treasure Beach, Jamaica as part of a larger Compete Carribean multi-year project.

  • Regional Tourism Organization 4. (2016). Visitor Experience Assessment on the Waterloo Central Railway.

  • Hospitality Newfoundland and Labrador. (2013–2016). Co-designed the Tourism Destination Tourism Visitor Appeal Assessments and co-conducted five regional assessments with Brain Trust Marketing & Communications.

  • Parks Canada. (2015). Project advisor to the Northern Iconic Experiences Pricing and Guidelines research project with PJ Osler and Associates.

  • Town of Tumbler Ridge, BC. (2015). Conducted a Destination Visitor Experience Assessment for the Economic Development Department for the town’s tourism assets and the new destination UNESCO Geopark with What Is Your Story

  • Tourism Nanaimo. (2015). Reviewed and recommended enhancements and a competitive evaluation matrix for the Tourism Development Fund

  • The list continues …



Speaking Engagements


  • The Future is Yours. (2019). Delivered a keynote address at the Ontario Regional Tourism Organization 8 annual general stakeholder meeting incorporating the voices and success stories of a number of companies that we have coached and/or individuals that have engaged in Tourism Cafe training programs, Elmhirst, ON.

  • Experiential Travel: Examples and Practices in Collaboration and Partnerships.  A conference workshop delivered at the Northern Ontario Tourism Association annual conference, Sault Ste. Marie, ON.

  • Raising the Bar While Making a Difference. (2017). Delivered a keynote address at the UNWTO International Year of Sustainable Tourism Development conference on Sustainability and Place. Pont Delgada, Azores, Portugal

  • The Value Match: It's a Game Changer. (2017). Delivered a keynote address at the Visitor Services Network conference for Alberta Culture and Tourism.

  • Personalizing the Visitor Experience. (2017). Delivered a conference workshop at the Visitor Services Network conference for Alberta Culture and Tourism.​

  • Personalizing the Visitor Experience: Become an Information Concierge. (2016). Dual workshops at the Alberta Visitor Information Providers conference. Spruce Grove, AB.

  • Raising the Bar on the Visitor Experience. (2015). Plenary address at the Kootenay Rockies Tourism Industry Conference. Revelstoke, BC

  • Collaborate to Compete. (2015). Keynote address at the Tourism Vancouver Island and North Island College professional development days. Comox, BC

  • Tourism is Built on People First. (2015). Keynote address at the South Slave Regional Tourism Conference. Hay River, North West Territories.

  • Invest Differently to Drive New Demand. (2015). Plenary address at the Newfoundland and Labrador Tourism Summit. Gander, NL

  • And we have done more … 



Training Plans, Resources, Case Studies


  • Destination British Columbia. (2019). Six case studies profiling Chilcotin Holidays, Cassiar Cannery, Maple Leaf Adventures, Island Lake Lodge, Kumsheen and the Steveston Heritage Site.

  • Travel Alberta. (2015–2019). Developed five case studies profiling Canmore Cave Tours, Prairie Garden and Adventure Farm, Jasper Motor Cycle Tours, Rose Bud Country Inn, Ski Big 3 and the Alberta Historic Sites and Museum Branch.

  • Regional Tourism Organization 7. (2017). Expert training advisor on the creation of a Professional Development Strategy for the Tourism Sector that identifies training solutions and benefits for operators, investment needs, improves awareness of training and networking and define the associated administrative structure to manage the future training program within the region.

  • Destination British Columbia. (2016). Two case studies profiling Horne Lake Caves on Vancouver Island and Cassiar Cannery in Prince Rupert BC for the Remarkable Experiences training program.

  • Tourism Northern Ontario. (2014–2015). Co-developed the Tourism Excellence North Tourism Development and Business Plan to guide federal, provincial and municipal investment in product, experience and destination development.

  • Thompson Rivers University. (2012–2013). Advisor to the degree development activities leading to a ministry proposal for a new degree:  Masters of Tourism in Experience Studies

  • Texas Historical Commission. (2012). Designed their Heritage Tourism Product Development Training Plan

  • Take a peek …


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